The Migros IncidentIn honor of both Switzerland and Spain having played today, I bring you the story of the Migros Incident, one of the many bizarre occurrences of the 2010 World Cup South Africa.
Assuming that there was no way the lowly Swiss side could trump the almighty España of Xavi, Torres, Villa, et al, Swiss supermarket chain Migros offered a 10% discount on everything in the store provided their country win last week's fixture.
And guess what? Switzerland, thanks to some very thuggish defense and a seemingly disspirited Spanish side, took the match in a 1-0 victory.
Migros made good on their offer, and, if the experts on this type of thing are to be believed, took a net loss on the one day following the victory of $8.77 million.
If we've learned anything from this, it's don't bet against your country in the World Cup, no matter what.
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